Sensory marketing: success for your brand
Etinastro promotes your brand with sensory marketing
With sensory marketing you promote the values of your business and engage your Customers’ senses.
The sensory marketing is, in fact, able to engage consumers’ senses and to influence their perception, judgment and behavior.
With the sensory products, Etinastro experts provide your brand with totally innovative items through which to promote the values of your business or a specific product.
I scented ribbons, labels and perfumers of this line, in fact, of very high workmanship e customizable with a fragrance of their choice, allow them to remain imprinted in Customers’ minds as a pleasant memory.
Thanks to the collaboration with perfumer “nose” Nicola Bianchi, Etinastro is also able to create a fragrance from scratch, with scented paints and essences created ad hoc, adapting perfectly to your needs.
Let’s find out together why to choose sensory marketing!
The case: the Elio Fiorucci concept store in Piazza San Babila
Italian pioneer in sensory marketing was Elio Fiorucci, multifaceted successful fashion designer and entrepreneur known since the 1970s all over the world.
Emblematic is the case of the Fiorucci store in Milan’s Piazza San Babila which, in the 1980s introduced bubble gum-flavored room fragrances..
The boutique became an iconic landmark for the Brand, where customers could find styles, products, colors and scents fused into a unique sensory experience.
The aspect that launched the Milan store most of all, in fact, was precisely Fiorucci’s intuition to engage the sense of smell with a personalized fragrance, which could only be found there, and which immediately put anyone who entered in a good mood.
The generation of Milanese paninari still clearly remembers that sweet and funny smell, associating it with the brand’s values and the shopping afternoons spent in the store.
When packaging smells like…ham!
Fiorucci was the first to introduce sensory marketing in multistore and fashion boutiques, but there are many other successful models to consider.
Belonging to another product sector, in fact, the case of a well-known producer of hams.
To boost market positioning and improve brand perception., in fact, the company decided to contemplate sensory marketing within its strategy.
How? Campaign managers spoke with the Etinastro experts asking us to make something unique.
So we reproduced the scent of ham and applied it to their packaging..
La fragrance was reminiscent in every way of freshly sliced ham: fresh, genuine, tasting like home.
The success for the campaign and the company has been resounding., so much so that they wish to repeat the initiative for other flagship products as well.
Rely on Etinastro’s expertise and professionalism
If you wish to convey your brand values through sensory marketing., rely on Etinastro’s experts.
Thanks to the many fragrances available and with the ability to design your own personalized fragrance, together we will develop the sensory product best suited to your needs.
On the strength ofexperience gained with important Brand Clients, we are able to assure you fast realization and delivery times and all the quality typical of our products.
At Christmas sign your items in a unique and innovative way., choose the professionalism of Etinastro and get ready to spread your business in the air!