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Every year, the Packaging Première is a must-attend event for our professionals. This international event, dedicated to the luxury packaging in the fashion, cosmetics, perfumery and wine sectors is indeed a great opportunity for our company, which wishes to make its contribution to the development of the packaging sector, through innovative products capable of meeting the demands of an increasingly demanding market.

This year, the Packaging Première was attended by more than 8,300 visitors and more than 320 exhibitors from all over the world. Below are all the new Etinastro products presented at our booth at the Allianz MiCo in Milan during the days of May 21, 22 and 23.

We are excited to announce our participation again this year as exhibitors at the Packaging Première 2024, the major international event exploring the future of packaging in the world of luxury and beauty.

Scheduled for May 21-23 atAllianz MiCo in Milan., this fair is an important showcase for new technologies and future packaging trends relative to the luxury, beauty, Wine & Spirits and many other sectors.

Etinastro will be among the exhibitors. Our experts will present the latest innovative and environmentally sustainable creations to best contribute to the development of the industry.

Etinastro was born out of my work experiences that began way back in 1984. when I was working in a factory, a textile print shop. It was tight for me and I wanted something that could build my future, something that would fulfill me by giving vent to my desire for creativity.

I noticed that there were several printers in the market but few label manufacturers. I began to analyze the labels I saw on the products being fascinated by those little informative and indispensable paper handkerchiefs found on any product and noticed that they were often finely crafted, with creative graphic solutions.

So, in a garage, with a small printing press that I modified I began to produce small quantities of labels. The first label I made, drawing it with the use of transfers and a lot of passion, was a tiger printed in hot gold on a black satin. The label was later to be sewn onto woolen blankets. I was thrilled; I loved seeing the production of that continuous sequence of gold prints.

Since then, my creative, technical and production evolution has never slowed down over time, and I can confidently say that my passion and enthusiasm for label creation and production is the same as it was when I started in that garage.

The technologies available today for inventing and producing labels are an added plus to my desire to create.

In my creative evolution, the next step after label production was to go side by side with custom ribbon printing for luxury packaging.

So etinastro is the fusion of two words such as label and tape.

Today’s orientation of etinastro’s production is purely toward the luxury sector, combining special material bases, colors and varnishes with a wide variety of printing techniques.

Dress embellishment of products such as wines, spirits, jewelry, baked goods, chocolate, and luxury goods is a different challenge for each project, which I pick up in etinastro always intrigued to intuit the best possible end result.

With etinastro I am always looking for new creative stimuli to propose to clients, this has always led me to seek new communicative horizons in the realization of functional and sensory packaging ideas.

Here is where stimulation of one of the most powerful senses we have, the sense of smell, comes in.

Today etinastro offers its customers emotional packaging solutions that involve visual impact, touch and smell, creating a combination of potential consumer involvement in the choice to the final purchase of the product.

When I create and make a new project, whether it is a label or a custom ribbon, I usually get passionate about the idea first, but once I make the project I fall in love with it by cherishing it in my “personal store of creative emotions.”

Feeling satisfied in seeing a creative project realized, thought out and produced is for me a priceless thing that gives sap and vigor to the flow of my time.

That’s what etinastro is and specifically what passion for me is in creating and teaming up with my collaborators.

I publish this storytelling of mine primarily for myself, but also for those who have read these remarks of mine so far, thanking them.